Scaling a client from $10K to $60K monthly profit
This was one of the client accounts I managed as a Google Ads Specialist at Mavly Digital. When I started on it, the business was making about $10,000 a month in profit. The goal was to grow profit, not just clicks or ad spend.
Challenge
Growing profit is harder than growing traffic. More clicks only help if they turn into paying customers, and every extra dollar spent on ads has to bring back more than it costs.
To get there, the account needed a campaign structure that put budget where it worked and tracking that showed which ads were bringing in real customers. Without both, there was no reliable way to tell which campaigns deserved more money.
What I did
- Ran the client's Google Ads and Meta Ads together, so search and social campaigns supported each other.
- Rebuilt the campaign structure so budget went to the campaigns and audiences that brought in customers.
- Set up conversion tracking with Google Tag Manager, GA4 and the Meta Pixel, so both platforms measured the leads and sales their ads produced.
- Optimised the accounts every week by adjusting bids and budgets, adding negative keywords and testing new ads and creatives.
Results
Monthly profit grew from about $10,000 to $60,000, a sixfold increase.
Because the tracking showed which campaigns were bringing in sales, every weekly change was based on real results rather than guesswork.
Tools used
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