Digital Marketing Specialist · Google Ads & Meta Ads

Hi, I'm Franklin Makori.

I turn ad spend into customers, not just clicks.

I run Google and Meta ad campaigns for service businesses and online stores. A great ad can't rescue a slow website or a lead nobody calls back, so I build the landing pages and the follow-up automations too.

Get a free ad audit See the results
View my CV
Your Business Growth Partner
6XClient monthly profit growth ($10K to $60K)
1,700+leads at $4.74 each for a cleaning company
$4.05cost per lead for a Riyadh maid agency
+50%online sales in 2 months for a computer store
5Xreturn on ad spend for the same store
Google AdsMeta Ads ManagerGoogle ShoppingGoogle AnalyticsConversion Trackingn8nGoHighLevelWordPressAirtablePhotoshopVideo Editing
Why ads alone aren't enough

Most ad budgets leak in three places. I fix all three.

Plenty of marketers can get you clicks. The money is made or lost in what happens after the click.

01

The ad

The leak: paying for clicks from people who were never going to buy.

The fix: tight targeting, negative keywords, creative that speaks to real buyers, and tracking that tells you the truth.

02

The landing page

The leak: sending paid traffic to a slow homepage where people have to hunt for the next step.

The fix: fast pages with one clear offer and one obvious action, built to match the ad that brought people there.

03

The follow-up

The leak: leads that wait hours for a reply, or never get one.

The fix: automations that respond in seconds, qualify the lead and alert your team while the customer is still interested.

Services

Paid ads first. Everything else makes them pay off.

Google Ads

Show up at the exact moment someone searches for what you sell. I build campaigns around buying intent and keep cutting what doesn't pay.

  • Search campaigns for local and service businesses
  • Shopping campaigns and product feed clean-up
  • Remarketing to people who almost bought
  • Conversion tracking you can trust
  • Audits and rescues for accounts that are bleeding money

Meta Ads

Reach people on Facebook and Instagram before they start searching, and stay in front of the ones who showed interest.

  • Audience strategy for prospecting and retargeting
  • Ad creative: copy, images and short video
  • Structured creative testing to find what works
  • Lead generation and sales campaigns
  • Pixel and conversion setup

Landing Pages & Websites

Fast, focused pages built to convert paid traffic, plus full websites and online stores when you need them. Tracking is set up from day one.

AI Automation

Instant lead follow-up, chatbots, voice agents and CRM routing, so every lead you paid for gets a fast answer, even at midnight.

Results

Case studies

Real campaigns and builds. Click any of them for the full story: the problem, what I did and what happened.

Bar chart showing monthly profit growing from $10K to $60K, a 6X increaseGoogle Ads + Meta Ads
6Xmonthly profit growth

Scaling a client from $10K to $60K monthly profit

Google Ads and Meta Ads for a Mavly Digital agency client. I rebuilt the campaigns and the tracking behind them, and monthly profit grew sixfold.

Read the case study
Google Ads dashboard showing 7.94K clicks, 65.4K impressions, $1.01 average CPC and $8.05K costGoogle Ads
1,700+leads at $4.74 each

Cleaning Company at Scale

A Google Ads account that kept its cost per lead under $5 while scaling past 1,700 conversions.

Read the case study
Google Ads dashboard showing 1.34K clicks, 421 conversions, a 31.32% conversion rate and $1.8K costGoogle Ads
31%of clicks became leads

Florida Lawn Care & Landscaping

Google Search campaigns for a lawn care and landscaping business in Florida. A 31% conversion rate on $1.8K in spend.

Read the case study
Google Ads dashboard showing 842 clicks, 296 conversions, $1.35 average CPC and $1.13K costGoogle Ads
$3.82per lead, 35% conversion rate

Plumbing Business Leads

Google Search campaigns built around emergency plumbing searches. 296 leads from $1,130 in ad spend.

Read the case study
Google Ads dashboard showing 661 clicks, 14.4K impressions, 140 conversions and $567 costGoogle Ads
$4.05per lead

Ashura Maids

Google Search campaigns for a domestic staffing agency in Riyadh. 140 conversions from $567 in total spend.

Read the case study
Google Ads dashboard showing 3.67K clicks, 37.2K impressions, 290 conversions and $4.06K costGoogle Ads
290leads in 45 days

Cleaning Business Leads

Rebuilt a struggling Google Ads account around local intent. The conversion rate tripled.

Read the case study
How I work

From first call to a campaign that pays for itself

  1. 01

    Audit

    I look at your ad accounts, your website and your tracking. Most of the time, the quickest wins are hiding in what's already there.

  2. 02

    Plan

    We agree on the offer, the audience, the budget and the one number that defines success, whether that's cost per lead, cost per sale or return on ad spend.

  3. 03

    Launch

    Campaigns go live along with any landing pages or automations they need. Nothing launches without tracking in place.

  4. 04

    Optimise & report

    I keep cutting what doesn't work and putting more behind what does. You get clear reports showing what you spent and what it brought in.

About

A marketer who can also build the machine

I'm Franklin, a digital marketer based in Nairobi, Kenya, working with businesses in the USA, Canada, Europe, Australia, Dubai, Saudi Arabia, Kenya and beyond. My main work is paid advertising on Google and Meta. At Mavly Digital I helped one client grow its monthly profit from $10,000 to $60,000.

I also build websites and AI automations, and that's no side hustle. It's what makes the ads work harder. When I run your campaigns, I can see where leads drop off after the click, and I can fix it myself instead of handing you a list of problems for someone else to solve.

Certifications

  • Google Ads CertificationGoogle
  • Software Development and AI AutomationModcom Institute of Technology
View my CV Download CV
Experience

Where I've done the work

Agency, in-house and contract roles running ads, building sites and setting up the tracking that proves what works.

  1. April 2026 – August 2026

    Digital Marketing Specialist

    Smart Computers KE

    Ran paid advertising, the online store and marketing automation for a business that sells computers and electronics online.

    • Set up and managed Google Shopping campaigns from the store's product catalogue, grouping products by category and price so budget went to the best sellers.
    • Reviewed search terms regularly to stop spend on searches that didn't lead to sales.
    • Ran Meta Ads on Facebook and Instagram to promote products and bring past website visitors back to the store.
    • Maintained the WordPress and WooCommerce store, keeping products, prices and pages up to date.
    • Set up purchase tracking in Google Tag Manager and GA4, and fixed an error that was recording the wrong sale values, so the ad accounts reported true revenue.
    • Built an n8n automation that schedules and publishes social media posts every day.
    Results
    • Google Shopping campaigns achieved a 5X ROAS.
    • Online sales grew, and revenue reporting now shows which ads and products bring in sales.
    Google ShoppingMeta AdsWooCommerceGA4Google Tag Managern8n
  2. February 2025 – March 2026

    Google Ads Specialist

    Mavly Digital

    Remote role with a performance marketing agency serving clients in the United States, Canada and Australia.

    • Managed several client accounts at once on Google Ads (Search, Performance Max, Shopping, Display and YouTube) and Meta Ads, including an online store in Australia.
    • Planned and ran Meta Ads campaigns: audience selection, retargeting past website visitors, and testing ad creatives and copy.
    • Built new campaigns from the ground up, from keyword research and structure to ad copy, extensions, targeting and bidding.
    • Set up and audited conversion tracking with Google Tag Manager, GA4 and the Meta Pixel so every account measured its calls, enquiries and sales.
    • Optimised accounts every week and prepared regular performance reports and recommendations for clients.
    Results
    • Helped a client business grow from about $10,000 to $60,000 in monthly profit, a sixfold increase.
    • Restructured an underperforming account so budget went to the searches that converted, lowering its ad costs and adding more than 10 bookings every month.
    Google AdsPerformance MaxMeta AdsMeta PixelGA4Google Tag Manager
  3. July 2024 – January 2025

    Google Ads Specialist & Landing Page Developer

    Zaam Home Services

    Contract engagement covering both the website and the advertising.

    • Built a fast, mobile-friendly landing page in Next.js designed to turn visitors into phone calls and enquiries.
    • Planned and launched Google Search campaigns with keyword research, ad writing, location targeting and call extensions.
    • Added negative keywords to cut spend on irrelevant searches.
    • Set up call and form tracking in Google Tag Manager and GA4, so every enquiry could be traced to the keyword and ad behind it.
    Results
    • The campaigns achieved a 5X ROAS.
    • The business gained a steady flow of calls and enquiries from Google search.
    Google Search AdsNext.jsCall trackingGA4Google Tag Manager
  4. March 2023 – May 2024

    Web Developer & Google Ads Specialist

    Isahelpers

    Contract engagement to build the business's online presence and bring in new customers from search.

    • Built the business's WordPress website with search-optimised service pages and a simple booking path.
    • Launched and managed Google Search campaigns, including keyword research, ad copy, location targeting and budget management.
    • Set up tracking in Google Tag Manager and GA4 so every booking could be linked to the search that produced it.
    • Reviewed search terms and results regularly, cutting wasted spend and improving ads and pages based on what converted.
    Results
    • Delivered a positive ROAS and more than 10 additional bookings every month.
    WordPressGoogle Search AdsSEOGA4Google Tag Manager
FAQ

Questions people usually ask

Should I advertise on Google or on Meta?

It depends on whether people already search for what you sell. If they do (cleaners, repairs, agencies, specific products), Google usually brings in leads faster because you're catching demand that already exists. If you're selling something people don't know they want yet, or something very visual, Facebook and Instagram are better for creating that demand. Plenty of businesses do best with both: Google for ready buyers, Meta to bring back the ones who didn't convert the first time.

How much should I spend on ads?

Enough to get a meaningful number of clicks in the first few weeks, so we can see what works and stop guessing. The right figure depends on your industry, location and how much a customer is worth to you. After the audit I'll give you a specific recommendation, and I'll tell you honestly if I think ads aren't the right move yet.

How soon will I see results?

Google Search campaigns often bring in the first leads within days of launch. Meta usually needs a few weeks of creative testing to find its feet. Either way, the first month is about learning and cutting waste, and the real gains come from the optimising that follows.

Do I need a new website before running ads?

Not always. Often a single focused landing page does far better than a full redesign. I'll look at your current site during the audit and tell you whether it's fine as it is, needs a few fixes, or would be better served by a dedicated page.

What do you need from me to get started?

Access to your ad accounts if you have them, your website or landing page, your monthly budget, and a clear picture of your ideal customer. A short call usually covers it. I handle the rest.

Do you offer ongoing management?

Yes. Ads perform best when someone keeps working on them, so most clients stay on a monthly retainer for optimisation and reporting. Every website and automation project also includes 30 days of support after launch.

How long does an automation project take?

Most automations, such as lead follow-up flows, chatbots or CRM routing, take one to three weeks from first call to going live. Bigger, multi-platform systems take longer, and I'll give you a clear timeline before we start.

Let's talk

Let's look at your numbers.

Tell me what you sell, where you advertise (if anywhere yet) and what isn't working. I'll come back with honest thoughts on where to start, even if that means you don't need me.

franklinmakori795@gmail.com +254 758 540 650 (WhatsApp)